Designing in the Thai language was a new experience. Since it was for Thailand, the main figure needed to look Asian. Since it was for a special distribution during a sporting event, the graphic treatment needed to show movement, achieved through the slant of the title, the linear pattern and the horizontal distortion in the image.
When designing a book cover, my primary focus is on the front cover, while keeping the spine and back cover in mind. It works best when the entire image wraps completely around from front to back.